IT ALL BEGINS BY EATING
It all begins by eating

Inspired by the domestic gastronomic scene, as a sediment of culture, gastronomic traditions and territory, Design by Food is a research project that aims to investigate and question the artifacts and processes related to the food transformation.

Freedom to create
Every design object is unique

Design by Food aims to create individual objects through digital manufacturing techniques, overcoming the classic industrial paradigm and transforming each individual object into a unique piece.

We need for this goal complex organic shapes easy to manage in the formal as well as in the technical aspect.
We like to keep our processes as much as possible open and flexible in order to guarantee in each creation the highest creativity rate.

Like the old school teaches all designers, the hand drawings and the sketches represent the first step towards the creation of an object.

the process
The creative power of the unexpected

The digital creation tools used for our creation and production workflow represent an important part of the creative processes.
Among the various possibilities we found that Blender was the most suitable and flexible tool due to its agility, its powerful parametric non-destructive modelling tools, its easy accessibility and its immense ecosystem of add-ons and its rich and generous community.

the process
Beyond the digital fabrication

We don't believe that form follows function,
at least not always!
So sometimes, during the creative process, you just see in the same geometrical shape other possible uses.

For instance The “Caciocavallo” project spread its influence on other objects.
One of them is the “Caciocavallo Sacco Seat”.
The seat was modelled from the basic “Caciocavallo Lamp” geometry taking advantage of the powerful digital sculpting techniques.

SEE THE Shop
Creativity never stops

Since creative processes often push us towards unexplored areas where play and work meet, Design By Food has recently been enriched with a very interesting spin-off.

Playing around with the models into Blender the 3D world we started, together with Fabrizio Lorito, a small Spin-off project that aims to reinterpret some famous paintings by replacing the main subjects with the "Caciocavallo".

This side project will be used to create the contents of advertising campaigns for the sale and promotion of objects inspired by Caciocavallo.

People Behind design by food
Arcangelo D'Alessandro
Designer
Arcangelo D'Alessandro

Passionate designer, architect and artist, Arcangelo Gabriele D’Alessandro is a multifaceted creative whose work moves in the areas of contamination between the most varied disciplines.

He loves creative accidents and unexpected results in which he finds that spark that leads him to explore new and original solutions.

From 2002 to 2016 he is associate partner at WYDA Design Atelier.
From 2016 he is developing his own design collection, composed of various objects as lamps, tables, couches etc.a